TY - RPRT
T1 - B2B Decision-making Styles Scale
T2 - Zusammenstellung sozialwissenschaftlicher Items und Skalen (ZIS)
AU - Godbersen%2C H.%2C %26 Gully%2C V.
DO - https://zis.gesis.org/DoiId/10.6102%2Fzis326
UR - 10.6102%2Fzis326
AB - %3Cp%3E%3Cspan class%3D%22None%22%3E%3Cspan style%3D%22font-family%3A Arial%2C sans-serif%3B%22%3EThis measurement instrument determines procurement decision-making styles in the B2B %28business-to-business%29 sector. 26 items measure seven B2B decision-making styles%3A perfectionistic and quality conscious buyer%2C confused and poorly informed buyer%2C fast and careless buyer%2C novelty and innovation seeking buyer%2C habitual and loyal buyer%2C price conscious buyer%2C and brand and reputation conscious buyer. The B2B Decision-making Styles Scale can be used to segment industrial markets and to evaluate the decision-making of a specific company and its buying centre regarding its procurement process.%3C%2Fspan%3E%3C%2Fspan%3E%3C%2Fp%3E
PY - 2022
PB - ZIS - GESIS Leibniz Institute for the Social Sciences
LA - en
SN - http://zis.gesis.org/