TY - RPRT
T1 - B2B Decision-making Styles Scale
T2 - Zusammenstellung sozialwissenschaftlicher Items und Skalen (ZIS)
AU - Godbersen, H
AU - Gully, V.
DO - https://zis.gesis.org/DoiId/zis326
UR - 10.6102/zis326
AB - 
This measurement instrument determines procurement decision-making styles in the B2B (business-to-business) sector. 26 items measure seven B2B decision-making styles: perfectionistic and quality conscious buyer, confused and poorly informed buyer, fast and careless buyer, novelty and innovation seeking buyer, habitual and loyal buyer, price conscious buyer, and brand and reputation conscious buyer. The B2B Decision-making Styles Scale can be used to segment industrial markets and to evaluate the decision-making of a specific company and its buying centre regarding its procurement process.
PY - 2022
PB - ZIS - GESIS Leibniz Institute for the Social Sciences
LA - en
SN - http://zis.gesis.org/