TY - RPRT
T1 - Ethnozentrismus von Konsumenten
T2 - Zusammenstellung sozialwissenschaftlicher Items und Skalen (ZIS)
AU - Sinkovics, R.
DO - https://zis.gesis.org/DoiId/zis188
UR - 10.6102/zis188
AB - With 15 (short form) or 20
(long form) items, this scale measures consumers' belief in the superiority of
domestic over foreign products. This attitude is also called ethnocentrism of
consumers and represents a further development of the concept of ethnocentrism
against the background of consumer research. According to Jacobys (1978) it is
assumed that the superiority of domestic products goes beyond purely functional
aspects and includes economic, social and moral considerations. In concrete
terms, this means that ethnocentric consumers are convinced that it is not
right to buy foreign products because this attitude damages the domestic
economy and causes unemployment.
PY - 1999
PB - ZIS - GESIS Leibniz Institute for the Social Sciences
LA - deu
SN - http://zis.gesis.org/